Privacy Policy

Last updated: March 12, 2025


This Privacy Policy describes how Luvia (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from luviabrand.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.


Please read this Privacy Policy carefully.

 

 

 

Changes to This Privacy Policy

 


We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

 

 

 

How We Collect and Use Your Personal Information

 


To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.


In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

 

 

 

What Personal Information We Collect

 


The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

 

 

 

Information We Collect Directly From You

 


Information that you submit directly through our Services may include:

 

  • Contact details, including name, address, phone number, and email address.

  • Order information, including name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information, including username, password, security questions, and other information used for account security purposes.

  • Purchase information, including items viewed, added to cart, saved to your account (such as loyalty points), reviews, referrals, gift cards, or purchases.

  • Loyalty points / product reviews / referrals / gift cards saved.

  • Customer support information, including information you choose to include in communications with us, such as when you send a message through the Services.

 


Certain features of the Services may require you to provide specific information directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

 

 

 

Information We Collect About Your Usage

 


We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do so, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information related to your interaction with the Services.

 

 

 

Information We Obtain From Third Parties

 


We may also obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

 

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (for example, bank account details, credit or debit card information, and billing address) to process payments, fulfill your orders, and provide the products or services you request in order to perform our contract with you.

  • When you visit our Site, open or click emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

 


Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third-Party Websites and Links.

 

 

 

How We Use Your Personal Information

 


Providing products and services. We use your personal information to provide the Services in order to perform our contract with you, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, and enabling other account-related features and functionalities. We may also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you choose to use. In such cases, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.


Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products pursuant to Article 6(1)(f) of the GDPR.


Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or harmful activities. If you register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username or password with anyone. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for this processing is our legitimate interest in maintaining a secure website under Article 6(1)(f) GDPR.


Communicating with you and improving services. We use your personal information to provide customer support and improve our Services. This processing is based on our legitimate interest in being responsive, providing effective services, and maintaining our business relationship with you under Article 6(1)(f) GDPR.

 

 

 

Cookies

 


Like many websites, we use cookies on our Site. For specific information about the cookies we use in connection with operating our store with Shopify, please see https://www.shopify.com/legal/cookies.


We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), run analytics, and better understand user interactions with the Services. We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.


Most browsers accept cookies automatically by default, but you can choose to remove or reject cookies via your browser settings. Please note that blocking or deleting cookies may negatively affect your user experience and may cause certain features or Services to function improperly or become unavailable. Additionally, blocking cookies may not fully prevent the sharing of information with third parties such as advertising partners.


Please note that while your browser may allow you to transmit a “do not track” signal, our Site is not designed to respond to such signals. To learn more about “do not track” signals, visit http://www.allaboutdnt.com/.

 

 

 

How We Disclose Your Personal Information

 


In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, and other reasons consistent with this Privacy Policy. These circumstances may include:

 

  • Vendors or third parties that perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • Business and marketing partners to provide services and advertise to you. These partners will use your information in accordance with their own privacy policies.

  • When you direct, request, or otherwise consent to the disclosure of information to third parties, such as for shipping products or using social media widgets or login integrations.

  • Our affiliates or entities within our corporate group, in our legitimate interest to operate a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, or to comply with applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), enforce applicable terms of service, or protect or defend the Services, our rights, or the rights of users or others.

 


Over the past 12 months, we have disclosed the following categories of personal data for the purposes described above:

 

  • Identifiers such as contact details and certain order and account information

  • Commercial information such as order details, purchase history, and customer support data

  • Internet or network activity information such as usage data

  • Geolocation data derived from IP address or similar technical measures

 


Recipients include service providers, business and marketing partners, and affiliates.


We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

 

 

 

Third-Party Websites and Links

 


Our Site may contain links to websites or online platforms operated by third parties. If you follow links to sites not controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security practices of such sites, nor for the accuracy or reliability of information found there. Information shared in public or semi-public spaces, including social media platforms, may be visible to others without limitation.

 

 

 

Children’s Data

 


The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.


As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under the age of 16 as defined by applicable law.

 

 

 

Security and Retention of Your Information

 


No security measure is perfect, and we cannot guarantee absolute security. Information transmitted to us may not be secure during transit, and we recommend not using unsecured channels to send sensitive information.


We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

 

 

 

Your Rights

 


Depending on your location, you may have certain rights regarding your personal information, including:

 

  • Right to access

  • Right to deletion

  • Right to correction

  • Right to data portability

  • Right to opt out of sale, sharing, or targeted advertising

  • Right to restrict processing

  • Right to withdraw consent

  • Right to appeal decisions

  • Communication preference management

 


We will not discriminate against you for exercising your rights. We may need to verify your identity before responding to requests.

 

 

 

Complaints

 


If you have complaints regarding our handling of personal data, please contact us. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority. For the EEA, a list of authorities is available here.

 

 

 

International Users

 


Your personal information may be transferred, stored, and processed outside your country of residence. If transferred outside Europe, we rely on recognized transfer mechanisms such as Standard Contractual Clauses or adequacy decisions.

 

 

 

Contact

 


If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:


Email: info@luviabrand.com

Address: 30 N Gould St 7855, 30 N Gould St 7855, WY 82801, Sheridan

Legal Name: Axe Ecom Capital LLC